FlipKey Launches First Reputation-Based Vacation Rental Service

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FlipKey Launches First Reputation-Based Vacation Rental Service

25th April, 2008

FlipKey today announced the launch of its highly anticipated reputation based vacation rental service. For the first time vacationers seeking the unique experience of renting a vacation home can search and select homes based on guest reviews and verification of the services and reputation of the rental owner or manager.

For the 50M vacationers who seek to rent vacation homes each year, FlipKey provides consumers with the tools they need to make a confident decision. Historically, vacationers have had to wade through hundreds of websites and listings to find the right home. The experience is time consuming and layered with legitimacy concerns. FlipKey focuses on taking the guesswork out of finding a great vacation home rental. FlipKey maintains the most comprehensive listing of vacation rentals across all 50 states and created a patent pending review system to allow real guests to share their vacation rental experiences. For the sake of maintaining authenticity FlipKey employs a strict review admission process and does not allow anonymous reviewers to submit content to the site.

"Especially with the rising costs of hotels, vacation home rentals are becoming the lodging option of choice. Vacation rentals provide vacationers superior amenities, more personal space, ideal locations and often lower prices compared to hotels. However, for many travelers concerns about whether the vacation home is as advertised and available guest services has discouraged adoption," said TJ Mahony, CEO of FlipKey. "In fact, according to a recent industry study conducted in partnership with Compete, Inc, 78% of vacationers indicate they are significantly more likely to rent a vacation home if they can read a review of a prior guest and have some level of guarantee that if there is a maintenance issue someone will be onsite to help assist. By offering the first reputation based vacation rental service, FlipKey is bringing the same level of transparency and confidence to renting a vacation home that other websites have brought to booking hotel stays."

About FlipKey

FlipKey is a community driven travel site that helps consumers find trusted vacation rentals throughout the world, by providing real reviews of verified vacation rental properties. Unlike many services that promote the properties that have paid the most money, FlipKey believes reputation, trust and feedback from past guests are the best resources to ensure consumers find the ideal vacation home and vacation.

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